Amazon · Item Highlights
Item Highlights, 125 at most.
Count the new Item Highlights field and see how many characters you have left.
Item Highlights text
Result
Paste your text to see the count.
What Item Highlights is
According to Amazon’s Seller Central announcement, Item Highlights provides an additional 125 characters for sharing materials or recommended use cases that help customers compare options. Amazon says the content is searchable and visible with titles in search results and on product detail pages.
The counter treats every character, including spaces, as one. It also runs the same decorative-character and promotional-wording scan used for titles. Amazon’s announcement does not publish a list of Item Highlights style rules, so those flags are prompts only.
Official sources checked 18 October 2026: Amazon Seller Central announcement “Updates to improve your product titles begin on July 27” (News_Amazon, Seller Forums, updated 10 June 2026); Amazon staff summary of product title requirements (Seller Forums); and Amazon’s Product title requirements and guidelines for category and marketplace detail. Some third-party blogs give different details, such as enforcement timing, so this page follows Seller Central only. TNAADO is independent and is not affiliated with or endorsed by Amazon. Guidance can change and can differ by category and marketplace, so confirm the final listing in Seller Central. Sources checked 18 October 2026.
Questions
What is the Amazon Item Highlights character limit?
Amazon’s announcement says Item Highlights provides an additional 125 characters.
Is Item Highlights searchable?
Amazon’s announcement says the content is searchable and visible with titles in search results and on product detail pages.
Should I repeat the title in Item Highlights?
The announcement describes it as space for materials or recommended use cases, so repeating the title wastes it.
Is the text sent anywhere?
No. Counting happens in your browser.
A drafting aid, not an Amazon approval
Length and character checks cannot predict whether Amazon accepts, rewrites or suppresses a listing. Verify the final copy in Seller Central.