Creator · Amazon listings
Amazon title length checker.
Paste an Amazon product title and see it counted against the 75-character limit (spaces included) that Amazon announced for all categories except media, plus the repeated-word and special-character rules. Runs in your browser; nothing is sent anywhere.
Your listing text
The rules this checks
- Length: Amazon’s seller announcement says product titles must be 75 characters or less including spaces, starting July 27, 2026, in all categories except media. Titles still over the limit after that date may be replaced with an Amazon AI recommendation, and brand owners get 14 days to review it.
- Earlier limit: Amazon’s January 2025 announcement set a 200-character maximum for most categories. Your category style guide can be stricter than either figure, so confirm in Seller Central.
- Disallowed characters: ! $ ? _ { } ^ ¬ and ¦ are not allowed unless they are part of the brand name (January 2025 announcement).
- Repeated words: a word may not appear more than twice; prepositions, articles and conjunctions are exempt. This tool uses a short fixed exempt list, so treat its repeat flags as hints.
- Item Highlights: Amazon describes Item Highlights as an additional 125 characters for materials or use cases. This tool does not count that field.
Sources (retrieved October 2026):
- Amazon Seller Central announcement: Updates to improve your product titles begin on July 27 (75 characters, all categories except media; revised 10 Jun 2026)
- Amazon Seller Central announcement: New product title requirements effective January 21, 2025
Platforms change limits and apply category rules, and a pass here does not guarantee acceptance. This tool counts only the text you paste; nothing is sent or saved. TNAADO is independent and is not affiliated with or endorsed by the platforms named.
Frequently asked questions
What is the Amazon title character limit?
Amazon’s seller announcement states titles must be 75 characters or less including spaces from July 27, 2026, in all categories except media. Earlier guidance allowed up to 200 characters for most categories, and your category may be stricter. Check Seller Central for your category.
Do spaces count in an Amazon title?
Yes. Amazon says the limit includes spaces.
Which special characters are not allowed in Amazon titles?
Amazon lists ! $ ? _ { } ^ ¬ and ¦ as not allowed unless they are part of the brand name.
How many times can a word repeat in an Amazon title?
No more than twice, according to Amazon’s title requirements. Prepositions, articles and conjunctions are exempt.
Does this tool check bullets or the description?
No. Amazon does not publish one consistent bullet or description limit that this tool could verify, so it only counts the title.