Creator · TikTok Shop

TikTok Shop title counter.

TikTok Shop’s own Seller University pages give different title ranges. This counter shows the 25-character minimum, flags titles over 200, and fails titles over 255. Runs in your browser.

Your listing text

The rules this checks

US Seller University, “Product Listing: What You Need to Know”: titles should be between 25 and 200 characters.
US Seller University, “Product Detail Pages & Listing Quality Guidelines”: at least 25 characters, with a maximum of 255.
US Seller University, “Optimizing Product Titles”: suggests 40 to 150 characters for a strong title.
Why the bar is 255 with a warning at 200: because TikTok’s pages disagree, a title up to 200 passes, 201 to 255 is flagged as a warning, and above 255 fails. Other markets may differ, so confirm in your own Seller Center.
Description: the listing-quality guide says the description must be more than 80 characters for the Good tier. The Seller University pages we checked do not state a description maximum, so none is applied.

Sources (retrieved October 2026):

Platforms change limits and apply category rules, and a pass here does not guarantee acceptance. This tool counts only the text you paste; nothing is sent or saved. TNAADO is independent and is not affiliated with or endorsed by the platforms named.

Frequently asked questions

What is the TikTok Shop title character limit?

TikTok Shop’s US Seller University pages differ: one says 25 to 200 characters, another says at least 25 with a maximum of 255. Keeping a title at 200 characters or less satisfies both.

What is the minimum TikTok Shop title length?

The US pages we checked give a minimum of 25 characters.

How long is a good TikTok Shop title?

Seller University’s Optimizing Product Titles guide suggests 40 to 150 characters. This is guidance, not a hard rule.

Does the limit depend on my country?

It can. Check the Seller Center for your market before relying on a figure from a different region.