Amazon · title length
Amazon title character limit.
Count a product title the way Amazon’s 75-character rule does, spaces included, and see exactly where it would be cut.
Product title
Result
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What the 75-character title rule says
Amazon’s Seller Central announcement says that starting 27 July 2026, titles in all categories except media must be 75 characters or less including spaces. Amazon gives the reason as making sure a title fully displays on mobile. It also says titles still over 75 characters after that date will be updated to an AI recommendation gradually, and that listings stay active during the process.
This checker counts Unicode characters, so an accented letter or an emoji counts as one character, and every space counts too. It flags decorative characters, promotional wording, repeated words and ALL-CAPS words as items to review. Those are prompts, not a pass or fail from Amazon. Amazon says media is exempt from the 75-character limit but its announcement does not list which categories count as media, so tick the box only if you know yours does.
Official sources checked 18 October 2026: Amazon Seller Central announcement “Updates to improve your product titles begin on July 27” (News_Amazon, Seller Forums, updated 10 June 2026); Amazon staff summary of product title requirements (Seller Forums); and Amazon’s Product title requirements and guidelines for category and marketplace detail. Some third-party blogs give different details, such as enforcement timing, so this page follows Seller Central only. TNAADO is independent and is not affiliated with or endorsed by Amazon. Guidance can change and can differ by category and marketplace, so confirm the final listing in Seller Central. Sources checked 18 October 2026.
Questions
Is the Amazon title limit 75 characters?
Amazon’s Seller Central announcement says titles in all categories except media must be 75 characters or less including spaces, starting 27 July 2026.
Do spaces count toward the 75 characters?
Yes. The announcement says “including spaces”, and this tool counts every space.
Does the limit apply to media listings?
The announcement excludes media from the 75-character limit but does not list which categories count as media. Check with Seller Central.
What happens to a longer title?
Amazon says titles still over 75 characters after 27 July will be updated to its AI recommendation gradually, and that brand owners get 14 days to review changes. Confirm your own listing in Seller Central.
A drafting aid, not an Amazon approval
Length and character checks cannot predict whether Amazon accepts, rewrites or suppresses a listing. Verify the final copy in Seller Central.