Amazon · full listing preflight
Check the whole listing in one pass.
Title, Item Highlights, bullets and description in one table, so you can see what to fix before you paste into Seller Central.
Listing copy
Result
Paste your text to see the count.
What is checked
The title is checked against the 75-character limit and Item Highlights against 125 characters, both from Amazon’s Seller Central announcement effective 27 July 2026. Bullets and the description are counted against limits you supply, because those vary by category.
For a single field with more detail, use the title checker, the Item Highlights counter, the banned-character scan or the shortener. This page is the quick pass before you submit.
Official sources checked 18 October 2026: Amazon Seller Central announcement “Updates to improve your product titles begin on July 27” (News_Amazon, Seller Forums, updated 10 June 2026); Amazon staff summary of product title requirements (Seller Forums); and Amazon’s Product title requirements and guidelines for category and marketplace detail. Some third-party blogs give different details, such as enforcement timing, so this page follows Seller Central only. TNAADO is independent and is not affiliated with or endorsed by Amazon. Guidance can change and can differ by category and marketplace, so confirm the final listing in Seller Central. Sources checked 18 October 2026.
Questions
What does the Amazon listing length checker verify?
The title against 75 characters, Item Highlights against 125, and bullets and description against limits you enter.
Why are bullet limits not preset?
They vary by category and marketplace and are not given as one figure in the pages cited.
Does it guarantee Amazon accepts the listing?
No. Length is only one requirement. Seller Central makes the final check.
Is anything uploaded?
No, it runs entirely in your browser.
A drafting aid, not an Amazon approval
Length and character checks cannot predict whether Amazon accepts, rewrites or suppresses a listing. Verify the final copy in Seller Central.