Amazon · title characters
Find the characters Amazon dislikes.
Scan a product title for decorative characters and promotional wording, and copy a version with the characters removed.
Product title
Result
Paste your text to see the count.
Which characters are flagged
An Amazon staff summary of the title requirements says titles must not include decorative characters like ~ ! * $ ? _ { } # < > | ; ^ ¬ ¦, that titles should not contain promotional language such as “free shipping” or “100% quality guaranteed”, and that the title should clearly say what the product is. This tool searches for exactly those characters and reports each position.
The summary is a staff post, and the full guidance in Amazon’s Product title requirements page can carry exceptions, for example a character that is part of a brand name. If a flagged character is part of your registered brand, leave it. The “cleaned” copy simply deletes the flagged characters, so read it before use. Promotional phrases other than the two examples are common wording to review, not an Amazon-published list.
Official sources checked 18 October 2026: Amazon Seller Central announcement “Updates to improve your product titles begin on July 27” (News_Amazon, Seller Forums, updated 10 June 2026); Amazon staff summary of product title requirements (Seller Forums); and Amazon’s Product title requirements and guidelines for category and marketplace detail. Some third-party blogs give different details, such as enforcement timing, so this page follows Seller Central only. TNAADO is independent and is not affiliated with or endorsed by Amazon. Guidance can change and can differ by category and marketplace, so confirm the final listing in Seller Central. Sources checked 18 October 2026.
Questions
Which special characters are not allowed in an Amazon title?
An Amazon staff summary lists ~ ! * $ ? _ { } # < > | ; ^ ¬ ¦ as decorative characters titles must not include.
Can I use a hyphen, comma or slash in a title?
They are not in the staff summary’s list, so this tool does not flag them. Check Amazon’s full requirements for your category.
What if the character is part of my brand name?
Check Amazon’s full title requirements page and your brand registration. This tool cannot know your brand.
Does Amazon check promotional wording?
Amazon’s staff summary says a title should not contain promotional language such as free shipping.
A drafting aid, not an Amazon approval
Length and character checks cannot predict whether Amazon accepts, rewrites or suppresses a listing. Verify the final copy in Seller Central.