Beauty box and self-care subscription sellers
Beauty subscription box margin calculator.
Put in what a box sells for and costs to build and ship. See profit per box, how long a subscriber has to stay, and when you earn back what you paid to win them.
Profit per box = revenue - contents - packaging - shipping - payment fees. Lifetime profit per subscriber is profit per box divided by monthly churn: $9 a box at 8% churn is about $112 over a 12.5-month stay.
Your numbers
Result
What to watch
The first line is unit economics: what one box earns after everything it costs. Margin on revenue shows how much room you have. If it is thin, a small postage increase can erase it, so test your shipping assumption first.
Churn then decides how many boxes a subscriber pays for. The average stay is one divided by monthly churn, so cutting churn from 10% to 8% lengthens it from 10 to 12.5 months. Comparing lifetime profit with acquisition cost shows whether paid growth can ever pay back; a ratio below 1 means each new subscriber loses money over their lifetime.
Retail products in the box can be priced separately with the retail margin and landed cost calculator. Platform fees for other sales channels are in the Shopify profit calculator.
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FAQ
What margin should a subscription box have?
It has to cover overhead and acquisition cost as well as the box itself. Use the overhead and lifetime lines to see whether yours does.
How is subscriber lifetime calculated?
As one divided by monthly churn. At 8% churn, that is 12.5 months on average.
Should I include shipping I charge?
Yes. Enter it as shipping charged to the subscriber; it counts as revenue and attracts the payment fee.