Direct-to-customer economics
Shopify order profit, clearly itemized.
See what remains after product, fulfilment, payment, third-party transaction and monthly plan allocation. Every rate is editable.
Store assumptions (USD)
Estimated result
Method and source
Formula: revenue − product and delivery costs − percentage fee − fixed fee − allocated monthly plan cost − other costs. It is a contribution view, not net income.
Source, checked 2026-10-03: Shopify pricing lists U.S. Basic online card rates from 2.9% + $0.30 and third-party transaction fees by plan. Confirm your store's current rate before pricing.
FAQ
Does Shopify profit equal net income?
No. This is an order contribution estimate. Overhead, tax, returns, payroll and other costs only count if you enter them.
Can Shopify rates vary?
Yes. Card rates depend on plan, payment method, country and account terms; third-party transaction fees also depend on plan. Edit the fields to match your store.