Business calculators
Subscription price increase & churn scenario.
See how a price change could affect retained subscribers and cumulative revenue under the churn assumptions you choose.
This is a transparent scenario model, not a forecast. It assumes the same starting cohort, constant monthly churn, and no acquisition, upgrades, downgrades, refunds, taxes, or annual plans.
Scenario inputs
Revenue comparison
How the scenario works
Each month starts with the previous month’s active subscribers. The baseline uses your current price and churn. The increase scenario uses the new price and baseline churn plus the incremental churn you enter. Revenue is the sum of each month’s active subscribers multiplied by that scenario’s price.
Use observed retention cohorts or a deliberately conservative assumption for incremental churn. If the price change is paired with annual plans, expansion, acquisition, or a product change, model those separately.