Ecommerce unit economics

Order contribution margin, with your fee stack.

A Shopify-style order view for testing what remains after discounts, fulfilment, shipping, payment, platform, advertising, and returns assumptions.

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Order inputs

Revenue
$
%
$
Per-order costs
$
$
$
$
$
$
Editable fee rates
%
%
%
Use your own blended assumption; no platform rate is pre-filled.

Per-order result

Method and limitations

Source / provenance: user-entered order assumptions. The calculator runs locally in your browser using net revenue − per-order costs; percentage fees are applied to net revenue.

This is a contribution view, not net income. Taxes, fixed overhead, inventory shrinkage, chargebacks, and attribution nuance are only included if you add them to an input. “Shopify-style” describes the scenario shape; this is not an official Shopify calculation and contains no current Shopify fee schedule.

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