Amazon.co.uk FBA profit

Amazon UK FBA calculator, VAT done properly.

Enter the price your buyer pays, your costs and your FBA fee. The tool removes the VAT you remit, charges the referral fee on the VAT-inclusive total and shows profit per unit.

Order economics

Sale

Item price ()As the buyer sees it (VAT / GST included in the UK and Australia).

Delivery or gift wrap charged

Amazon fee category

Fulfilment (matters for Clothing only)

I am tax registered and charge VAT (the tax is remitted, not income)

VAT rate (%)UK standard rate 20%, reduced 5%, zero 0%. Australia GST 10%.

Referral fee is charged on

FBA fulfilment fee

FBA fulfilment fee per unit ()Example value, replace it. Required for the UK: copy it from the FBA rate card or Amazon's Revenue Calculator. Also used for Canada / Australia when the lookup is off.

Add the 1.5% fuel and logistics surcharge (tick if your fee is the rate-card figure)

Your costs and plan

Product cost per unit

Inbound shipping and prep per unit

Storage per unit (monthly x months held)

Other costs per unit (ads, returns)

Selling plan

Units sold per month

Tax Amazon adds on its fees (%)Leave 0 if you are registered and reclaim it. Plan fees are quoted ex-tax by Amazon.

Estimated result

Method and sources

Formula: revenue kept = buyer-paid total / (1 + VAT rate) when you are VAT registered, otherwise the full total. Profit = revenue kept - referral fee (on the VAT-inclusive total by default) - FBA fulfilment fee - 1.5% fuel and logistics surcharge (if ticked) - storage - plan fee per unit - tax added on Amazon fees (if any) - your product, inbound and other costs.

The common error: calculating the referral fee on the ex-VAT price. Amazon applies it to the total the buyer pays, so the "ex-tax" option here only exists to show how large that error is for your price.

FBA fee: UK FBA fees depend on size tier, weight and, in some categories and in the festive peak, different tables. They are not looked up here; copy the figure from Amazon's rate card or Revenue Calculator. Plan fees are £0.75 per item (Individual) or £25 a month excluding VAT (Professional).

Sources, retrieved 2026-10-18:

This is an estimate from Amazon's published schedules, not an official Amazon calculation and not tax advice. Rates change; confirm on the source page and in your own settlement reports before you price.

FAQ

Is the Amazon UK referral fee calculated on the price with or without VAT?

Amazon's UK pricing page says the referral fee is a percentage of the total sales price, defined as the total amount paid by the buyer including delivery and gift wrapping. UK consumer prices include VAT, so the fee base is the VAT-inclusive price, not the ex-VAT price. The page does not use the words "VAT-inclusive", so confirm against a settlement report for your own account.

Do I still pay the referral fee on the VAT I collect?

On Amazon's stated definition, yes: the base is the total amount paid by the buyer, which includes VAT on UK consumer prices. That is why the referral fee looks higher than a percentage of your ex-VAT price.

What is the FBA fuel and logistics surcharge?

From 17 April 2026 Amazon applies a 1.5% fuel and logistics-related surcharge to FBA fulfilment fees in the UK and several European stores. Tick the box if the fee you entered is the rate-card figure before the surcharge.

Can I reclaim VAT on Amazon fees?

That depends on your VAT registration and is not tax advice. Amazon quotes plan fees excluding VAT. The "tax added on Amazon fees" field lets you model either case.