Creator income
YouTube sponsorship rate calculator.
Start from the average views a video gets in its first 30 days and the CPM you want, then add usage rights and any agency cut. You can also paste in an offer to see the CPM it implies. Runs in your browser; nothing is sent or stored.
Rate = average views / 1,000 x your CPM x format factor. 50,000 views at a $20 CPM is $1,000 per video before extras.
Your numbers
Result
Worked example
50,000 average views at a $20.00 CPM gives $1,000.00 per video. With a 25% usage-rights uplift that becomes $1,250.00, and after a 20% agency cut you keep $1,000.00. An offer of $800.00 for those views implies a $16.00 CPM, or 64% of your rate with usage.
How it works
There is no official YouTube sponsorship rate card. The CPM, format factor and uplift are your own numbers, based on what you have been paid, what your audience is worth to the sponsor and how much of the video the sponsor gets. A short mention is usually worth less than a dedicated video, so lower the factor for it.
Use the average views your videos actually reach in the first 30 days from YouTube Analytics, not the best video. Sponsors often pay on expected views, so a recent average is easier to defend than a peak.
For follower-based pricing on other platforms see the influencer sponsored post rate calculator.
Everything runs in your browser. Nothing you type is sent or stored.
Terms and sources checked 2026-10-15
| Term | Figure | Source |
|---|---|---|
| CPM, factor, uplift, agency cut | Your inputs | No published benchmark is used |
Retrieved 2026-10. Terms change; confirm on the source before you rely on a number, and edit the fields if they have moved. This tool does not contact any of these services and is not affiliated with them.
Sources
FAQ
How much should I charge for a YouTube sponsorship?
A common way to price it is average views divided by 1,000 times a CPM you choose. This tool does that and lets you add a format factor, usage rights and an agency cut. It does not claim a market rate; the CPM is your input.
What views should I use?
Your average views in the first 30 days over recent uploads, from YouTube Analytics. Using a typical video rather than your best one gives a rate a sponsor can check.
How do I know if an offer is fair?
Enter the offer. The tool shows the CPM it implies and the percentage of your own rate it represents.
Is this the same as YouTube ad revenue?
No. Ad revenue is paid by YouTube from ads. A sponsorship is a separate deal with a brand. Use the YouTube earnings calculator for ad income.