Creator income
Sponsored post rate estimate.
Enter followers, engagement and a starting rate. Get a low, mid and high estimate with the method laid out. A rule of thumb, not a published standard.
Mid estimate = followers / 1,000 x rate x engagement multiplier x posts. 25,000 followers, a $10.00 starting rate and double the typical engagement is $500.00 for one post, in a range of $350.00 to $650.00.
Your numbers
Result
Worked example
25,000 followers, a starting rate of $10.00 per 1,000 followers, 4% engagement against a typical 2%. Base rate: 25 x $10.00 = $250.00. Engagement multiplier: 4 / 2 = 2 (held between 0.5 and 2). Mid estimate: $250.00 x 2 = $500.00 for one post. With a 30% spread the range is $350.00 to $650.00.
How it works, and what it is not
This is a method, not a market price. There is no published standard for sponsored post rates, and this page cites none. The starting rate per 1,000 followers is yours to set, because it varies widely by platform, niche, country and the kind of content. The tool scales it by how your engagement compares with the level you consider typical, multiplies by the number of posts and any extra for usage rights or exclusivity, then shows a range of the mid estimate plus or minus your chosen spread.
Treat the range as an opening point for a conversation. Real rates are negotiated and depend on the brand's budget, deliverables, timing and your past results.
Everything runs in your browser. Nothing you type is sent or stored.
Sources
Arithmetic on the numbers you enter. No external rate is applied and no benchmark is claimed.
FAQ
How much should I charge for a sponsored post?
There is no standard rate. Start from a per-1,000-follower figure you can defend, adjust for engagement and extras like usage rights, and treat the range as a starting point for negotiation.
Where does the per-1,000 rate come from?
From you. This page does not publish or cite a market rate. Look at what comparable creators in your niche have actually been paid, or past deals of your own.
Why does engagement matter?
Brands often pay for reach that engages. The tool divides your engagement by the level you treat as typical and caps that multiplier between 0.5 and 2 so one number cannot swing the result wildly.
Does this work for Instagram, TikTok and YouTube?
The arithmetic does, but each platform has different norms. Use a starting rate and a typical engagement figure that match the platform you are pricing.