Ecommerce unit economics

Marketplace break-even, price and units.

Use your own fee percentage and per-order charge to find the minimum price that covers variable costs, then test how many units cover fixed costs at an entered price.

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Break-even inputs

Cost base
$
$
$
Fee and price assumptions
%
$
Starts at 0%; enter the blended rate you want to test. This page never assumes an Amazon, Etsy, eBay, or other platform rate.
Target scenario
$

Break-even result

Method and limitations

Source / provenance: user-entered assumptions. The calculator runs locally: break-even price is (unit cost + per-order fee) ÷ (1 − fee rate); units are fixed costs divided by contribution per unit, rounded up.

“Break-even” covers only the fixed costs and target profit you enter. Taxes, returns, storage, advertising, labour, and shipping belong in your variable or fixed cost inputs. This is a generic model, not an official marketplace calculation or live platform fee lookup.

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