Good-better-best plan mix.

Worked example

Plans cost $9, $19 and $39 a month, with 1,000 customers. The current split is 50% / 35% / 15%: 500 x $9 + 350 x $19 + 150 x $39 = $4,500 + $6,650 + $5,850 = $17,000 a month, or $17.00 per customer and $204,000 a year. A target split of 40% / 40% / 20% gives $3,600 + $7,600 + $7,800 = $19,000, an increase of $2,000 a month. With costs of $3, $5 and $9 a customer, monthly profit rises from $12,400 to $14,000.

How it works

Revenue = customers x (share on Good x Good price + share on Better x Better price + share on Best x Best price). The shares must add up to 100% for each mix. Average revenue per customer is the same sum divided by customers.

The tool holds the customer count and prices fixed and changes only the mix. It does not predict how a price or packaging change moves people between plans, or how many sign up in the first place. Use it to see how much a mix shift is worth, then judge whether your design can plausibly produce it.

Plan costs are optional and per customer per month. If you leave them blank, profit equals revenue.

Sources and basis (opened 2026-10-08): arithmetic on your inputs only. The mix shares, prices and costs are your own assumptions; no outside source is claimed for how customers split between plans.

Results depend on the mix you assume. Educational maths, not a forecast. Everything runs in your browser. Nothing you type is sent or stored.

FAQ

What is good-better-best pricing?

Offering three plans at rising prices and feature levels. This tool shows the revenue that results from how many customers choose each plan.

How should I pick the customer mix?

Start from your real plan counts for the current mix, then try a target mix you think a pricing or packaging change could plausibly produce. The tool does not know how your customers will react.

Why must the shares add up to 100%?

Each customer is on exactly one plan, so the three shares have to total 100% or the revenue would be counted wrongly.