Promoting

Promoter per-head fee vs percentage.

Two offers for the same night: a flat fee per head or a percentage of ticket sales. The better one flips as the ticket price changes, and this shows exactly where.

A percentage pays price × rate per head; a flat fee pays the same amount at any price. They are equal at price = flat fee ÷ rate: $20.00 for a $2 flat fee against 10%. Above it the percentage pays more per head, below it the flat fee does. The rates are examples you replace.

Worked example

At a $20 ticket, 10% is $2.00 a head against a $2.00 flat offer, so the two are equal at exactly that price, which is why the crossover matters: raise the ticket to $25 and the percentage pays $2.50 a head; lower it to $15 and it pays $1.50. With 150 heads, 5% refunds and 3% organizer fees, gross percentage pays $285.00, net percentage $276.45, flat $285.00 and tiered $327.50.

Methodology

Paid heads = heads × (1 − refunds). Gross percentage = paid heads × price × rate. Net percentage applies the rate after organizer-side processing. Flat = paid heads × fee. Tiered = gross percentage + bonus × paid heads above the threshold. The crossover price = flat fee ÷ percentage rate, and it ignores refunds because refunds scale both deals equally.

Which structure suits which night

A flat fee protects you when the ticket price may be cut for promotions or early-bird tiers; a percentage rewards you when prices rise or sell-outs allow a higher price. A net percentage trades some of your upside for the organizer covering fees first. A tier adds a reason to push past the threshold. Which is better depends on price, volume and trust in the organizer’s reporting. Also compare effort: use the hourly comparison to see what each payout means per hour worked, and the full commission calculator to add spend and guest-list pay.

What this page does not cover

Sources (retrieved October 2026)

Every other number on this page is an input you type or a labelled example. Platform fees change and differ by category, so confirm them on the platform before relying on a result.

FAQ

Is a per-head fee better than a percentage?

Neither always. Compare them at your expected ticket price and head count with this table; they are equal at flat fee divided by percentage rate.

How do I convert a percentage to a per-head amount?

Multiply the ticket price by the rate. 10% of a $20 ticket is $2.00 a head.

Do refunds change the comparison?

They reduce paid heads for both deals equally, so they change the totals but not the crossover price.

What does a net percentage mean?

The rate applies after the organizer-side fees are removed from ticket sales, so it is lower than the same rate on gross.

Are these rates typical?

No. They are examples; use your own offers.

Estimate only

This page is arithmetic on the numbers you enter. It does not predict what you will earn, and results vary widely with sourcing, pricing, demand, the actual agreement and luck. It is not a promise of income and not tax, legal or financial advice. Fee defaults were read from each platform’s own pages in October 2026 and change.

Advertisement
Advertisement