Online hustles
How views turn into money, platform by platform.
Search results for "how much do you make per 1,000 views" disagree because each platform pays differently and most do not publish a rate. This page sets out what the platforms actually state, with a YouTube Shorts calculator that uses your own pool figure.
YouTube Shorts: creator revenue = engaged views / 1,000 x pool revenue per 1,000 engaged views x 45%. YouTube publishes the 45% and the music split; it does not publish the pool figure, so you enter your own from Analytics.
Your numbers
Result
Worked example
A channel has 1,000,000 engaged Shorts views in a month. Suppose its YouTube Analytics shows $0.04 of pool revenue per 1,000 engaged views (a placeholder for this example). Revenue allocated = 1,000 x $0.04 = $40.00. The creator keeps 45%, so $18.00, an effective $0.02 per 1,000 engaged views. If the Short used one licensed track, half of its revenue goes to the pool and half to music partners, but the 45% creator share still applies to what is allocated to you.
How each platform handles it
| Platform | What is published | What is not |
|---|---|---|
| YouTube Shorts | Revenue from ads in the Shorts feed is pooled monthly; music licensing costs come out; the pool is shared by each creator's share of engaged views by country; creators keep 45%. A one-track Short sends half of its revenue to the pool, a two-track Short one third. | The dollar value of the pool per view. It varies by country and month. |
| YouTube long-form | Creators receive 55% of net ad revenue on watch-page ads; see the YouTube earnings calculator. | RPM is channel-specific. |
| TikTok Creator Rewards | Eligibility: 18+, a personal account in good standing, 10,000 followers and 100,000 views in the last 30 days, in a supported country, with a linked payment account in your own name; eligible videos must be public and at least one minute long (US terms). US terms say rewards are calculated the month after they are earned and paid on the 15th if the balance reaches $50. | A fixed rate per 1,000 views. Reported rates are third-party estimates. |
| Meta (Facebook, Instagram) | Programs and bonuses exist, some by invitation. | No published per-view rate. |
Eligibility on both platforms changes. YouTube's Shorts page states a threshold of 10 million qualified Shorts views in 90 days to earn Shorts revenue starting 2027-02-01, and its Partner Program page lists a separate route with 4,000 watch hours; read both pages before relying on either number. Check YouTube's own eligibility pages for the current gate, and see the 4,000 watch hours calculator for the long-form route.
Why per-1,000-view figures online disagree
A quoted "RPM" can mean revenue per 1,000 views, per 1,000 monetized views or per 1,000 engaged views. It can be before or after the platform's share, include or exclude music, and mix countries with very different ad prices. Two honest creators can see very different numbers for the same view count. That is why this calculator asks for your own figure instead of supplying a rate.
Methodology
Revenue to you = (engaged views / 1,000) x pool revenue per 1,000 engaged views x creator share. The share defaults to 45%, the figure stated on YouTube's Shorts page, and is editable. Music: pool contribution of a Short = 1 / (tracks + 1), matching the half and one-third examples YouTube gives; this is shown for information and does not change the 45% applied to your allocated revenue. The threshold line compares two numbers you enter. Views and pool figures must be above zero.
What this does not cover
- The pool value per view, which only your own Analytics can tell you.
- TikTok or Meta payouts, which depend on figures those platforms do not publish. Enter your own RPM from their analytics into a spreadsheet or the creator platform fee comparison.
- Tax on the income; see the ranker and the IRS links below.
- Whether your channel or account is eligible today.
Results vary. This page is arithmetic on assumptions you enter. It does not know what any platform, buyer or audience will pay you, it is not a forecast, and it is not an offer or a promise of income. Tax content is general information, not tax advice; check the IRS or CRA source or ask a qualified preparer.
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Sources
- Shorts monetization policies - YouTube Help
- YouTube Partner Program overview and eligibility - YouTube Help
- Creator Rewards Program eligibility - TikTok Creator Academy
- TikTok Creator Rewards Program Terms (US)
Retrieved 2026-10. Platform terms change, including the 2027-02-01 YouTube update; verify on the source before relying on a number.
FAQ
How much do you make per 1,000 views?
It depends on the platform, country, content and month, and most platforms do not publish a rate. Use your own analytics for the figure and the formulas on this page for the arithmetic.
How does YouTube Shorts pay?
Ad revenue from the Shorts feed is pooled monthly, music licensing is taken out, the rest is shared by each creator's share of engaged views, and creators keep 45% of their allocated revenue.
Does using music change my 45%?
YouTube states creators keep 45% of allocated revenue whether or not music was used. Music changes how much of a Short's revenue goes into the creator pool in the first place.
Does TikTok publish a rate per 1,000 views?
Not as a fixed number. It publishes eligibility rules and payout terms; any per-1,000 figure you see elsewhere is an estimate or someone's own result.
Does Meta pay per view?
Meta publishes no per-view rate. Some programs are by invitation and terms differ by country.