Etsy ads ROI calculator.

What the calculator does

Etsy Ads is a pay-per-click product: you set a daily budget that caps spending, and you are charged when a shopper clicks one of your ads, not when it is only shown. Cost per click varies by listing and by competition. Etsy's dashboard then reports the revenue it attributes to those ads. This tool takes those figures and answers the question the dashboard leaves open: after your own costs, did the ads make money?

It computes ROAS (revenue divided by spend), ACOS (spend divided by revenue), and your profit before ads on the attributed orders. The break-even ROAS is revenue divided by that profit before ads: below it, every ad dollar loses money. The break-even CPC is your conversion rate times the profit you make per order before ads, so it tells you the most you can pay per click without losing money.

Worked example

Spend $60, attributed revenue $300 from 10 orders and 200 clicks. With item and shipping costs at 40% and fees at 10%, profit before ads is $150, so profit after ads is $90. ROAS is 5x and ACOS 20%. Break-even ROAS is 2x (ACOS 50%). Conversion is 5%, profit per order is $15, so the break-even CPC is $0.75 against an actual $0.30.

Reading the result

• A ROAS that looks good on the dashboard can still lose money when your margin is thin. A 3x ROAS is a loss if your break-even is 4x.
• Attribution is Etsy's own. Orders that would have happened anyway are counted, so treat the profit as an upper bound.
• Use a full month of data. Etsy suggests letting a campaign run for around 30 days before judging it, and one-week figures swing a lot.
• No Etsy fee rate is hard-coded. Take your fee percentage from your own payment account so it stays right when Etsy changes its fees.

Last checked against the sources 2026-10-19. Sources: Etsy Help: How to Set Up and Manage an Etsy Ads Campaign (daily budget cap and pay-per-click charging; Etsy blocks automated fetches, so this was read from search excerpts of the page).

FAQ

How do I calculate ROI on Etsy Ads?

Take the revenue Etsy attributes to your ads, subtract your product, shipping and Etsy fee costs on those orders, then subtract the ad spend. This calculator does that and also shows ROAS and ACOS.

What is a good ROAS for Etsy Ads?

There is no universal target. A good ROAS is anything above your own break-even ROAS, which is revenue divided by profit before ads. The tool calculates it from your margin.

How are you charged for Etsy Ads?

Per Etsy's help center you set a daily budget as the most you will spend, and you are charged when someone clicks an ad. Cost per click varies by listing and competition.

What is break-even CPC?

It is the highest average cost per click at which Etsy Ads earns exactly zero profit: conversion rate times profit per order before ads.

What is the difference between ACOS and ROAS?

ROAS is revenue divided by ad spend; ACOS is ad spend divided by revenue. They are inverses: 5x ROAS equals 20% ACOS.

Does this include Etsy Offsite Ads?

No. Offsite Ads are a percentage fee on attributed orders, covered by the Etsy offsite ads fee calculator linked below.