Trade · Seller compliance · Online sellers

CE marking checklist for sellers: EU, UK and NI.

Pick a product category and market to get the conformity steps, the legislation behind them, and whether CE is the wrong mark.

CE marking is compulsory for most products covered by EU New Approach legislation and prohibited on products outside it. Great Britain still recognises CE alongside or in place of UKCA for most goods.

EU · GB · NIProduct categoriesRetrieved October 2026

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Your answers

Check your product

Result

Answer the questions and press Check.

Worked example

A seller outside Europe wants to list a Bluetooth speaker for EU buyers. The category is radio equipment, governed by Directive 2014/53/EU, so the checker returns CE marking required with the steps: conformity assessment, technical file, EU declaration of conformity, then the mark, plus the reminder that a manufacturer outside the EEA needs an importer or representative inside it. Choosing Great Britain returns CE or UKCA accepted instead, and choosing a clothing category returns the instruction not to apply a CE mark.

Before you start

The checker asks: Product category; Where will you sell; Where is the manufacturer. Have your supplier paperwork, specification sheet and draft listing copy open, because each answer maps to a specific rule quoted below.

The result gives a verdict, the reasons behind it with the rule text it relied on, and next steps. Where your answers leave a real gap, it says "check" instead of guessing. Nothing you type leaves your browser, so you can try different answers to see how the verdict changes.

What the official source says

All sources retrieved October 2026. Not covered: does not list every harmonised standard, decide the conformity assessment module, replace a notified body, or cover the new EU battery, machinery and general product safety dates. Use the legislation that applies to your product. Rules change; the linked page governs.

Frequently asked questions

Do I need CE marking to sell on Amazon in the EU?

If your product falls under New Approach legislation, yes. The requirement comes from the law, not the marketplace.

Can I use the CE mark in Great Britain?

GOV.UK says CE is recognised in Great Britain alongside or in place of UKCA for most products meeting UK requirements.

Does clothing need a CE mark?

Generally no. Applying CE to products outside New Approach legislation is prohibited. Other labeling and chemical rules apply.

Who issues the declaration of conformity?

The manufacturer. Importers and distributors must check the product has the marking and the documentation.

Is this legal advice?

No. It routes a category to the Commission and GOV.UK pages. Check the exact directive for your product.

Not legal advice

This tool sorts the answers you enter against the regulator pages named on the page. It runs in your browser, stores nothing and does not decide your legal obligations. Rules change; confirm with the regulator or a qualified adviser.

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