Trade · Seller compliance · Online sellers
CE marking checklist for sellers: EU, UK and NI.
Pick a product category and market to get the conformity steps, the legislation behind them, and whether CE is the wrong mark.
CE marking is compulsory for most products covered by EU New Approach legislation and prohibited on products outside it. Great Britain still recognises CE alongside or in place of UKCA for most goods.
Your answers
Result
Answer the questions and press Check.
Worked example
A seller outside Europe wants to list a Bluetooth speaker for EU buyers. The category is radio equipment, governed by Directive 2014/53/EU, so the checker returns CE marking required with the steps: conformity assessment, technical file, EU declaration of conformity, then the mark, plus the reminder that a manufacturer outside the EEA needs an importer or representative inside it. Choosing Great Britain returns CE or UKCA accepted instead, and choosing a clothing category returns the instruction not to apply a CE mark.
Before you start
The checker asks: Product category; Where will you sell; Where is the manufacturer. Have your supplier paperwork, specification sheet and draft listing copy open, because each answer maps to a specific rule quoted below.
The result gives a verdict, the reasons behind it with the rule text it relied on, and next steps. Where your answers leave a real gap, it says "check" instead of guessing. Nothing you type leaves your browser, so you can try different answers to see how the verdict changes.
What the official source says
- European Commission: CE marking is compulsory for most of the products covered by the New Approach Directives, applying it to products outside those rules is prohibited, and manufacturers must carry out the conformity assessment, set up the technical file, issue the EU declaration of conformity and affix the marking. Source: European Commission – CE marking.
- Great Britain: GOV.UK says the UK continues to recognise the CE marking alongside or in place of UKCA for the Great Britain market where the requirements meet UK needs, and that the UKCA mark may go on a label or accompanying document instead of the product until 31 December 2027. Source: GOV.UK – Using the UKCA marking.
- Sector exceptions: GOV.UK notes some sectors, such as construction products, medical devices, marine equipment and rail, have their own marking rules.
- Not a safety approval: the Commission states the CE mark does not mean an authority approved the product and does not indicate origin.
All sources retrieved October 2026. Not covered: does not list every harmonised standard, decide the conformity assessment module, replace a notified body, or cover the new EU battery, machinery and general product safety dates. Use the legislation that applies to your product. Rules change; the linked page governs.
Frequently asked questions
Do I need CE marking to sell on Amazon in the EU?
If your product falls under New Approach legislation, yes. The requirement comes from the law, not the marketplace.
Can I use the CE mark in Great Britain?
GOV.UK says CE is recognised in Great Britain alongside or in place of UKCA for most products meeting UK requirements.
Does clothing need a CE mark?
Generally no. Applying CE to products outside New Approach legislation is prohibited. Other labeling and chemical rules apply.
Who issues the declaration of conformity?
The manufacturer. Importers and distributors must check the product has the marking and the documentation.
Is this legal advice?
No. It routes a category to the Commission and GOV.UK pages. Check the exact directive for your product.
Not legal advice
This tool sorts the answers you enter against the regulator pages named on the page. It runs in your browser, stores nothing and does not decide your legal obligations. Rules change; confirm with the regulator or a qualified adviser.