Sales per square foot.

Worked example

A store has $480,000 of net sales over 12 months and 1,500 square feet of selling space. Sales per square foot is 480,000 / 1,500 = $320 a year, which is $26.67 a month. In square metres the same store has 139.35 m2 and sells $3,444.45 per m2 a year. Against a target of $350 per square foot the store would need $525,000 a year, so it is $45,000 short.

How it works

Annual sales = sales in the period x 12 / months in the period. A quarter of sales can be entered with 3 months and the tool annualizes it, which ignores seasonality, so use a full 12 months where you can.

Sales per square foot = annual sales / selling square feet. Decide once whether you count selling floor only or the whole store including stockroom, and keep to it, otherwise comparisons between periods or stores mean nothing.

Square metres are converted at 1 square foot = 0.09290304 square metres, which follows from the international foot being exactly 0.3048 metres. The target you enter is your own goal; the tool does not supply a benchmark for any type of store.

Sources and basis (checked 2026-10-08): Arithmetic on your inputs only. Sales per square foot is net sales divided by selling area; the metre conversion uses the exact definition of the international foot.

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FAQ

What counts as selling space?

Usually the customer-facing floor, excluding stockroom, offices and back-of-house areas. Some owners use total leased area. Pick one definition and use it every time.

Should I use gross or net sales?

Net sales is the usual choice, meaning sales after returns and discounts and before sales tax. Whatever you pick, keep it the same between periods.

What is a good sales per square foot figure?

It depends heavily on the type of store, the location and the price of what you sell, so compare against your own past periods and your own rent per square foot rather than a single number.